Starter Pack Automations
When your gym is activated on Bliply, a Starter Pack of 10 automation flows is provisioned automatically. These cover the most common member lifecycle scenarios out of the box — no setup required.
Included Flows
| Flow | Category | Trigger | What It Does |
|---|---|---|---|
| Welcome Series | Onboarding | Member Signup | Sends a welcome email when a new member joins. |
| New Lead Follow-Up | Growth | Lead Created | Sends a follow-up email to new leads to encourage conversion. |
| New Trial Membership Welcome | Growth | Trial Started | Welcomes new trial members and sets expectations. |
| Trial Expiry Conversion | Growth | Trial Expiring | Encourages trial members to convert before their trial ends. |
| Post-First-Class Follow-Up | Retention | First Class Attended | Sends encouragement after a member completes their first class. |
| Inactivity Check-In | Retention | No Attendance (7 days) | Checks in with members who haven't trained recently. Excludes members on active hold. |
| Membership Expiry Reminder | Revenue Protection | Membership Expiring | Sends reminders at 14, 7, and 3 days before expiry with dynamic renewal links. |
| Failed Payment Recovery | Revenue Protection | Payment Failed | Sends payment update reminders with escalation steps. |
| At-Risk Member Re-engagement | Revenue Protection | EIS Score Drop | Targets members whose engagement score has dropped significantly. |
| Birthday Message | Retention | Member Birthday | Sends an automated birthday greeting. |
Customising Starter Pack Flows
All starter pack flows are fully editable. You can:
- Change the email content by editing the linked email template
- Add delay nodes to create multi-step sequences
- Add condition nodes to branch based on member attributes
- Add additional action nodes (push notifications, tasks)
- Adjust exit conditions and throttle settings
- Pause or deactivate individual flows
Additional Templates
Beyond the starter pack, 6 additional templates are available to import from the template library:
- Trial First Session(s) / No Session Check-in — Follows up if a trial member hasn't attended any sessions
- Trial Ended — Sends a message when a trial period has finished without conversion
- Referral Thank You — Acknowledges members who refer new sign-ups
- Membership Upgrade Prompt — Suggests an upgrade after 4 consecutive weeks of maxed usage
- Milestone Celebrations — Celebrates attendance milestones (50, 100, 200 classes etc.)
- Retention Risk - Re-Engage — Targets at-risk members with personalised outreach
Late-Binding Email Content
Automation emails use late-binding — email template references are resolved dynamically at send time based on your gym's local email template repository. This means if you customise an email template, all automation flows that reference it will automatically use your updated version.